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June 21, 2004
Coming Changes in Broadcast Industry
The unspoken secret, the elephant in the room, of WirelessUnleashed is that broadcast as we know it is circling the drain. In my humble opinion. And more capable, more powerful Internet access will amplify that sucking sound.
Doc Searls and Jeff Jarvis have been having a visionary dialog (blogalog?) about how post-broadcast TV and radio look.
Doc says that radio & tv stations should
send out RSS notifications with every single program they put on. Hell, every advertisement too. Might even create some demand for appropriate messages. RSS can be really, really huge for the industry. It might make the damn industry not only interactive, but accountable. Meaning, for example, you can count, and account for, your listeners. If you're an NPR station, maybe you can get the listeners to buy the "content" that only 10% are paying for right now.
Doc has more to say here, and Jarvis takes it to the next level here.
Posted by David Isenberg at June 21, 2004 11:17 AM
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